Mousse released 2021 sleep white paper: exercise and sleep is the best CP

Date：

Jun 17,2021

We all know that about 1/3 of a person's life is spent in sleep, but do we really understand the ordinary thing of sleep? On March 18, on the eve of this year's World Sleep Day, the China Sleep Research Association, Mousse Bedding and keep jointly released the White Paper on 2021 Exercise and Sleep, which investigates the sleep status of sports people, deeply explores the relationship between exercise and sleep, and at the same time answers the questions of how to rely on exercise to improve sleep and how to use sleep to enhance the effect of exercise, better help China to comprehensively promote the construction of "healthy China" during the 14th Five-Year Plan period. Sports crowd sleep quality is high Who are the people who love sports? After analyzing the data of more than 10,000 samples, the white paper found that the sports population in China today is mainly urban people aged 18 to 35, with high income, high education and other characteristics, the vast majority of them at least weekly exercise, the most like flat support/push-ups/sit-ups. Interestingly, the purpose of these people who like sports is also very clear. 82% of them are to lose weight, 79% of them are to keep fit, 50% of them are to release pressure, and of course 27% of them hope to improve their sleep by exercise. I believe everyone has felt this way. When the amount of exercise during the day exceeds the standard, it is easy to fall asleep when you touch the bed at night. In fact, the relationship between exercise and sleep is like the wisdom of Tai Chi-the balance of day and night, and the balance of movement and stillness. The two interact and strengthen each other. Healthy sleep is the basis of sound exercise, and sound exercise can also Promote healthy sleep, both of which are the pursuit and practice of a healthy lifestyle. As the white paper shows, the sleep quality of sports people is ideal, with an average sleep duration of 8.1 hours a day. "Moderate exercise helps to improve sleep" is recognized by sports people, especially high-quality sleep people. Of course, choose the right movement frequency, duration and manner is also exquisite. What kind of exercise can make people get better sleep? After analyzing the data, the white paper found that people who insist on exercising for more than half an hour a day, especially those who get up early every day, choose swimming, basketball/volleyball/football, badminton/tennis/table tennis to mobilize their whole body muscles, and regularize their exercise, are more likely to get quality sleep. Even so, sleeping late is still the norm in modern society. According to the white paper, high-income groups sleep late in a higher proportion. Three types of professional groups, such as lawyers, senior managers and doctors, often sleep late because of overtime. They stay up the latest night and move the heaviest bricks. For them, the benefits of exercise are obvious, it can make people fall asleep faster and avoid the distress of insomnia. The data shows that the proportion of people who exercise frequently suffer from insomnia is only 10%, and a considerable number of people can fall asleep within 15 minutes, and the regular exercise population is 7 percentage points higher than the irregular exercise population. Sleep well, exercise, no worries How important is it to sleep well? People have been exploring the relationship between sleep and health. For sports people, sleep well and exercise without worry. The survey results of the white paper show that more than 80% of the sports population believe that sleep is important for sports, especially men, because sleep can bring these benefits to sports-promote the recovery of body function after sports, concentrate, make movements more agile to avoid injuries, help the body burn fat, promote muscle growth, etc. Lack of sleep will not only affect the enthusiasm for sports, but also make people tired after exercising for a while, it is also easy to cause poor state during exercise, easy to be injured, and the amount and intensity of training cannot reach the required standards. This has become one of the reasons for the cross-border movement of mousse. Especially for professional athletes, high-quality sleep can ensure the good state of athletes during training and directly affect their performance on the field. The National Physical Fitness Association's physical fitness survey of athletes shows that at least 10 hours of sleep per night can improve the physical fitness of basketball players and sprint faster, reduce the reaction time on the court by 9%, and improve the accuracy accordingly. In recent years, Mu Si has continued to explore "sports + sleep": in 2018, Mu Si sponsored the Australian Open; In 2019, Mu Si joined hands with the Men's Basketball World Cup. In the same year, he discussed the relationship between sports and sleep with basketball legend Kobe Bryant. In December 2019, Mu Si became the official sponsor of the Chinese women's volleyball team. It is also under the influence of "love beans" that more and more people who like sports hope to enhance the effect of exercise through sleep, especially those with high education, who have a clearer understanding of the relationship between sleep and exercise. From a professional point of view, doctors, teachers and other professionals want to improve the effect of exercise through sleep. In addition to the interaction between exercise and sleep, the two have the same goal in improving the human body's "immunity. A study by the University of Tubingen in Germany in March 2019 revealed that T cells in the human body are more active after complete sleep. These cells can identify and kill dangerous invading cells and help improve immunity; on the other hand, A study published in the journal Nature by Southwestern University in the United States proposed that exercise promotes the development of common lymphocyte progenitors, leading to the production of more lymphocytes, thereby improving immunity against bacterial infections. Especially in the "post-epidemic era", sleep and exercise are indispensable, and their importance to health is self-evident. Therefore, during the "14th Five-Year Plan" period, in order to comprehensively promote the construction of a "healthy China", exercise and sleep have a "new national standard"-that is to say, the state encourages citizens to exercise more than 3 times a week for more than 30 minutes each time. At the same time, recommendations are also made for sleep. Adults sleep 7-8 hours a day. Mousse has published white papers on sleep in different circles for many years. As early as 2014, mousse began to analyze the sleep problems of different groups of people through sleep white paper research, and put forward healthy sleep solutions for Chinese people. From 2014 to 2021, Mousse conducted in-depth research and analysis on different groups such as Chinese entrepreneurs, middle class, youth, teenagers, Internet users, sports people, etc., and found that although the sleep problems of different groups are different, it is more and more difficult to "sleep well" under the catalysis of the era of Internet fragmentation. According to the survey of previous sleep white papers, 73% of Chinese entrepreneurs have suffered from insomnia, most of the middle class groups are in a state of unhealthy sleep, and 90% of young people are hard to leave with electronic products before going to bed. They are all around the proposition of "what kind of people can't sleep well", but for the first time this year, the 2021 sleep white paper tells people: what kind of people can sleep well? It also provides an effective solution for people who are facing sleep problems at the moment-exercise and sleep better! If the white paper discloses the sleep of all living beings, then mousse has done much more than discover "problems". According to the white paper, 60% of sports enthusiasts are willing to pay for improving their sleep environment, such as changing mattresses and customizing sleep programs, and they are willing to spend thousands of dollars. Feeling people's needs and pain points, as a bedding brand focusing on human healthy sleep, Mousse has developed a sports mattress for sports people this year, which is also their cooperation with Chinese tennis player Zhang Shuai. Mu Si research found that after exercise, people's bodies will continue to release heat and muscle lactic acid secretion will increase. According to these two characteristics, this mattress skin-friendly and cool fabric will quickly take away the heat on the skin surface to ensure the body temperature is constant when falling asleep. The gel memory cotton built into the mattress can remember the body curve, effectively support the body and relieve muscle soreness. For a long time, mousse has been taking "making people sleep better" as its mission, paying attention to people in different circles, striving to provide different social groups with the sleep concept they can reach, and providing consumers with the lifestyle related to healthy sleep. This year, Mu Si went deep into the subdivision of sports people and saw the big thing from the small. As Yao Jiqing, President of Mu Si, said: "We hope to protect the immunity of the whole people with good sleep and regular exercise, so that people can have a deeper understanding of sleep and exercise. While creating incremental marketing value for the brand, we also develop a new standard for exercise and sleep for healthy life." According to experts in the field of sleep: "The Chinese theme of this year's Sleep Day is' Good Immunity, Derived from Quality Sleep', and the theme of World Sleep Day is' regular sleep,better future '. This means that regular exercise and regular sleep are not only good for improving people's immunity in the 'post-epidemic era', but also point the way for people to move towards a better life, as evidenced by this year's White Paper on Exercise and Sleep." The groundbreaking six theories of sleep, the 12-year global journey to sleep culture, the "Mousse Night" entertainment marketing IP, the annual white paper on sleep, and different forms of cross-border exploration ...... Industry insiders believe that Mousse is putting the identity of "preacher" of sleep culture into practice to the end.