Mousse and the World Sleep Association reached a strategic partnership to promote the 2021 World Sleep Day

Date：

Jun 17,2021

On March 19, the "2021 World Sleep Day Global Theme Release and the Launch of Strategic Cooperation between Mousse and the World Sleep Association" was successfully held in the form of multi-venue global simultaneous live broadcast. With the theme of "Regular Sleep, healthy Future (Regular Sleep, Healthy Future)", this World Sleep Day is jointly announced by Allan Obryan, Executive Director of Strategic Planning of the World Sleep Association, and Yao Jiqing, President of Mousse Group. It aims to advocate people to pay attention to and attach importance to healthy sleep, follow natural laws and biological rhythms, and improve sleep quality and health level. At the meeting, mousse bedding and the World Sleep Association formally reached a strategic partnership. In the future, they will cooperate in academic research projects to test and study the use of technologies such as intelligent sleep systems and human intelligence to promote healthy sleep for all mankind. In the post-epidemic era, sleep problems are of concern to the world. According to DelRosso Lourdes, co-chair of the World Sleep Association, the 2020 outbreak of the global neo-crown epidemic is a health wake-up call for all of humanity and a renewed awareness of the importance of sleep. She emphasized that existing research shows that sleep is an essential part of immune system regulation. It not only strengthens the body's immune system, but also improves the body's response to vaccines. This shows that sleep is the first line of defense against disease. Yao Jiqing, president of mousse, also said, "in the absence of any specific medicine, people need to realize that sleep is an important way to improve immunity, and sleep is closely related to immunity." In addition, Yao Jiqing also put forward his success formula of "IQ + EQ + sleep quotient = perfect life". "If you want to achieve great success in modern society, you can't do without sleep quotient. Only when you sleep well can you have higher decision-making power and work efficiency." According to the World Health Organization statistics: 27% of the world's people have sleep problems, sleep problems have become a world problem. "Chinese people's sleep problems should not be underestimated," Yao Jiqing said. For many years, Mousse has joined hands with the China Sleep Research Association to release sleep white papers for different circles every year, using professional data to reflect the most real sleep conditions of Chinese people, and propose targeted sleep solutions for more people, which will improve the sleep awareness of the public. To a positive effect. On March 18 this year, the "2021 White Paper on Exercise and Sleep" jointly released by Mu Si, China Sleep Research Association and keep quickly became a hot microblog search.# More than 0.3 billion people in China have sleep disorders# while the proportion of insomnia among sports people is only 10%. So far, this survey result has attracted 0.73 billion people's attention and 62000 people's discussion. The World Sleep Association has added a new strategic partner, with more results on sleep days. With a history of 21 years, World Sleep Day has become a global activity to improve the public's awareness of sleep health, which has aroused wide resonance in different cultures around the world. The 2016 World Sleep Association was jointly established by the World Sleep Federation (WSF) and the World Association for Sleep Medicine (WASM) to achieve the mission of "promoting global sleep health" and further promote the global process of the festival. The president of the Lourdes DelRoss said at the meeting that the World Sleep Association will further promote and encourage progress in sleep research, education and patient care around the world, so as to better fulfill the association's mission. As a global sleep resource integrator and a partner of World Sleep Day, Mousse Group has provided strong support for World Sleep Day, professionally committed to human health sleep research, and improved people's sleep quality. This is an important basis for the two parties to reach a consensus. At the meeting, Yao Jiqing, president of Mousse Group, explained the theme of World Sleep Day 2021: "Sleep is the first line of defense against diseases, sleep is immunity, and the first step in a healthy future is to sleep regularly." He believes that sleep quality is inseparable from the development of regular work and rest, as well as a good sleep environment, such as good ventilation, maintaining comfortable indoor temperature and humidity, and creating a dark sleep environment. "It's important to have a comfortable mattress that fits you." Yao Jiqing said. It is reported that in the future, Mousse and the World Sleep Association will carry out academic cooperation on how regular sleep affects the human immune system and its overall health, the impact of regular and high-quality sleep on people's physical and mental health, and intelligent sleep system technology. As the relationship progresses, the two sides will invite more sleep experts to jointly study how to improve people's sleep quality through artificial intelligence technology. In this regard, Yao Jiqing said that since its establishment, Mousse Group has been taking "making people sleep better" as its mission and persistently spreading healthy sleep culture around the world. Mousse conducts an annual global sleep culture tour every year to experience the world's sleep culture and bring the concept of healthy sleep to the world. Becoming a strategic partner of the World Sleep Association means that Mousse will take on greater responsibility. At the same time, President Yao Jiqing also introduced the development of Mousse Group in recent years. He said that as an integrator of global healthy sleep resources, Mousse has been actively participating in international cutting-edge sleep research, applying cutting-edge research on ergonomics to product design, and exploring new materials that can better improve sleep and adapt to ergonomics. Mousse is also committed to the development of a new generation of digital intelligent health sleep system, to create a smart bedroom, has been the use of artificial intelligence cutting-edge technology, developed T10 intelligent sleep system. At present, Mousse's global stores have spread in more than 20 countries and regions around the world, and a brand matrix covering the entire life cycle has been built. Full research and research will be conducted in each country and region, through private customized healthy sleep systems and digital Sleep solutions solve the sleep problems of different groups of people. Exercise + Sleep: A Simple Formula for Healthy Living During the discussion at the meeting, Yao Jiqing pointed out that adequate sleep, moderate exercise, reasonable diet and balanced mentality are recognized as the four cornerstones of health. Sleep and exercise complement each other and are central to maintaining a healthy relationship. The "2021 Exercise and Sleep White Paper" shows that the average daily sleep time of sports people is 8.1 hours. People who exercise regularly have the best sleep quality, and the proportion of insomnia is only 10%. This view was supported by Charles Morin, a professor of psychology who participated in this meeting. He said that if the time and intensity of exercise before going to bed are relatively fixed every day, it will more effectively increase the time of deep sleep and improve the quality of sleep, especially in The effect is particularly obvious in the middle-aged and elderly population. The "White Paper" also pointed out that 56% of people who go to bed after 12 pm choose to use electronic products. In this regard, Charles Morin stressed that people who do proper exercise before going to bed get better sleep than those who face mobile phones or computer screens. "Have a good sleep, energetic, in order to put in a new struggle, and appropriate exercise can also promote the improvement of sleep quality. "Yao Jiqing recommends exercising for 20-30 minutes at a convenient time every day, which will effectively improve physical health and sleep quality. The World Sleep Association also puts forward recommendations for good sleep based on existing scientific research: maintain a fixed work and rest habits and wake-up time; avoid caffeine before going to bed; avoid alcohol; exercise daily; adequate sunlight is also important. Turn down the lights and avoid using electronic products at night. Since exercise and sleep interact with each other, for professional athletes, adequate sleep is the key to improving physical fitness and exercise efficiency. Romy Hoque, an associate professor of neurology at Atlanta University, said at the meeting that there is a need to raise public awareness of the importance of sleep for athletes. Sleep is the cornerstone of the human body's self-repair. When sleep is not in the best state, such as being woken up by an alarm clock for a long time, the performance of athletes will decline. To have the best performance, athletes must have a healthy state, self-repair and toughness, and toughness refers to the ability to withstand the athlete's high-intensity and high-pressure training, which can be improved by high-quality sleep. In recent years, mousse in the field of sports and sleep deep plowing also confirmed this point. As the official sponsor of the Chinese women's volleyball team, the in-depth partner of the 2019 FIBA Basketball World Cup, and the global partner of the Australian Open, Mousse found that "exercise" and "sleep" are two sides that empower the body and complement each other. What competitive sports brings is not only exciting moments, the beauty of speed and power, the development and breakthrough of limits, but also a healthy, positive and energetic physical state. All these not only need efficient and sufficient sleep to recuperate, but also coincide with the brand concept of "sleep better tonight" advocated by mousse. "Regular sleep, healthy future" is the current theme, but also need sustained efforts. The strategic partnership with the World Sleep Association means that Mousse is becoming more active on the world stage, and it is also an important step for China's home furnishing industry to enter the world. Yao Jiqing said that in 2021, mousse and the World Sleep Association will collide with more sparks that are conducive to promoting global healthy sleep. As long as everyone can sleep well, they can live healthy and the world will become better! At the end of the meeting, President Lourdes once again called on everyone to cherish regular sleep. She said that the World Sleep Association will join hands with Mousse to integrate more world sleep resources and excellent sleep experts, and join other excellent sleep brands to create a win-win symbiotic sleep health ecology for the world.