618 World Mite Day Mousse's "Old and New" Action Helps Low-carbon Circular Economy Strategy

Date：

Jun 17,2021

In landfills, an old mattress needs to take up about 0.65 cubic meters of space; China produces more than 10 million abandoned mattresses each year; The total area of abandoned mattresses exceeds 1997.47 square kilometers in Shenzhen; ...... This series of thrilling figures are revealing that abandoned beds have become an environmental protection problem in major cities, especially after the strict classification of garbage, no one wants them and throws them everywhere, which has become a chronic disease in the city. In the past, scattered and abandoned mattresses were often landfilled or burned, occupying a lot of space and polluting, which made nature pay a high price. How should old mattresses be disposed of and where should they go, it has become an urgent problem of urban environmental protection. The Environmental Action of "Rejuvenating the Old with the New" Explores the Organic Integration of Business and Environmental Protection In the face of this urban dilemma, the power of industry pioneers is needed. In recent years, more and more enterprises have been exploring this aspect. Recently, Mu Si, a well-known mattress brand in China, held a press conference on 2021 World Mite Removal Day and "Trade in Old for New" environmental protection action, announcing that on this year's 618 World Mite Removal Day, it will put forward the idea of "No Mite Removal, Clean for Good Sleep" and four major measures, including actions, products, services and alliances, all-round, full link to create a healthier and more comfortable sleep experience for everyone. Yao Jiqing, President of Mousse Building Green Public Welfare Ecology, Opening up Environmental Protection, Rejuvenation and Life Without Mites Among them, the most important measure is the "old and new" environmental protection action jointly launched by mousse and China net, advocating a healthier and greener way of life. Yao Jiqing, president of Mousse, pointed out that Mousse, as a leader in the field of healthy sleep, thinks from the whole life cycle of the product, and jointly launched the environmental protection action of "rejuvenating the old with the new", which not only meets people's demand for healthy sleep, but also fully responds to the country's call for green, low-carbon and environmental protection. Mu Si has actively integrated various resources, built a complete ecological link from recycling to environmental protection treatment of old mattresses, and sent the eliminated old mattresses to qualified environmental protection factories for resource treatment. Through the screening and processing of professional equipment, the springs, cloth leather materials, sponges, etc. in the mattress are sorted out, so that 100 percent of the old mattress can be used rationally. In the end, an old mattress can be turned into raw materials for steel plants and coal-fired power plants, truly turning waste into treasure. The original intention of "Mousse's" old and new "environmental action is very simple, to meet consumers' higher demand for sleep quality, to help consumers solve the problem of old mattress disposal, and to link ecological partners to environmentally treat old mattresses to help the country's low-carbon circular economy strategy. As a leader in the healthy sleep industry, Mousse's attempt to use the old and new environmental action is Mousse's exploration of the organic integration of business and environmental protection." Yao Jiqing finally stated the purpose of the environmental protection action of "renewing the old with the new. Lu Nan, deputy director of China Net News Center, fully affirmed the rejuvenation initiative. Lu Nan said that Mu Si brings free on-site recycling, environmental protection and destruction of large old mattresses to consumers, which not only reflects Mu Si's focus on meeting consumers' higher demand for sleep quality and helping consumers solve the problem of old mattresses, but also its linkage with ecological partners to environmentally treat old mattresses to help the country's low-carbon circular economy strategy, it has the new meaning of practicing the happiness of a small family without mites to a big country. From the initiative of healthy sleep to the implementation of environmental protection actions, it can be seen that Mu Si pays attention to the sleep health of each individual, the sleep environment of each small family, the pain points of large garbage disposal in the whole society, and even the environmental protection of the earth family, forming a complete set of public welfare closed loop, which is worth actively learning and following up by all walks of life. Constantly enrich the connotation of new life proposition In addition to the environmental protection action of "rejuvenating the old with the new" on World Mite Removal Day 618 this year, the connotation of Mu Sihuan's new life proposition is also continuously enriched. In terms of products, Mu Sihuan has introduced a new mattress -- M6 anti-mite mattress, which is a new product for mite prevention from the source. The anti-mite fabric and three anti-mite sponge are treated with Shanningtai antibacterial treatment, which can effectively inhibit, which can effectively inhibit the growth of bacteria and mold, cut off the food, to provide people with a healthy sleep environment without mites, and to guard a healthy and clean sleep every night. Dr. Zhang Bin, Executive Director of China Sleep Research Association The press conference of mousse also remotely connected with doctor Wu Yutong, a medical expert in skin repair department of integrated traditional Chinese and western medicine hospital of Southern Medical University, and doctor Zhang Bin, executive director of China Sleep Association. They popularized the harm of mites to health and sleep to consumers, and what measures should be taken to reduce the infestation of mites in people's lives. At the same time, it is gratifying that Mu Si has also extended the mite-free quality experience from the bedroom space to the whole home scene, meeting consumers' demands for healthy home life in all directions and in all dimensions. Mousse United Europe, Marco Polo, Hengjie and other head brands, the four major brands jointly set up a healthy home alliance, heavy open healthy home good things festival, for the Chinese people no mite new life. This Healthy Home Furnishing Festival can be described as a sensational cross-border linkage in the industry. The coincident concept of major brands has contributed to this full-scene, all-round, and full-link cooperation form to implement health for consumers. well-being. In order to let people sleep better, mousse has been continuously upgrading its mite-free life solution. As early as 2015, Mousse joined hands with the China Sleep Research Association, the China Health and Family Planning Commission, the Ministry of Environmental Protection of China, Red Star Macalline and other institutions to jointly launch the first "World Mite Removal Day and Mite Removal Standards Conference", and determined that June 18 each year It is the seventh year of "World Mite Removal Day. With the continuous popularization, the harm of mites is more and more people pay attention to, how to remove mites has become a new demand for people. This year's World Mite Removal Day, Mu Si proposed to use the old to renew the new environmental protection action, introduce M6 anti-mite mattress and gold housekeeping service, and set up a healthy home alliance for cross-border head home brands. Many measures are only to enable more people to enjoy clean high quality sleep without mites. "Mousse has taken the first step this year. We hope that more people will pay attention to and respond to it in the future, promote the expansion and deepening of environmental protection actions with old and new ones, and work together for a mite-free life and a green earth." Yao Jiqing finally called on everyone to act together to protect the green ecology.