CIFF Shanghai Hongqiao | Brand Family Time: MILOM casa, Carving Minimalism into Soul

 

 

 

 

On September 3-6, 2021, the China Family Fair (Shanghai) will be held

Shanghai Hongqiao National Convention and Exhibition Center,

MILOM casa will be unveiled at Booth 4.1B21 of the Design Hall.

 

 

 

The lives of contemporary people are often overstuffed, and private time is endlessly worked.

occupied, private space is piled up by fragmented information flows. This is a much-needed reduction.

In the era of law, MILOM casa is convinced of this. Established since 2015

Since then, MILOM casa has been committed to providing the public with the latest integrated furniture.

jewelry, interior design and modern art lifestyle.

 

 

 

 

 

 

Minimalism is the first essence of the MILOM casa gene. MILOM casa

Extract modern minimalism, with fashion trends as style elements, with innovative design and

By the material, so that the product is full of life and distinctive personality and characteristics, become each.

Series unique labels and stories. MILOM casa has been committed to building the future

Minimal, both functional and artistic style of home, and the integration of self, direct

And simple aesthetic concept, a new definition of modern minimalist space, leading the new trend of minimalism.

 

 

 

 

 

 

 

MILOM casa believes that starting from "people", focusing on the present and exploring the future,

We will be able to find a truly suitable future lifestyle for consumers.

 

For the development and prospects of itself and the industry, MILOM casa has unique insights.

 

 

 

 

 

 

 

① China Home Expo (Shanghai) editor:

What will be the changes of the brand in 2021, please describe the plan and outlook of the brand in 2021.

 

 

 

 

MILOM HOUSE:MILOM casa is the first full-house system furniture in China.

Brand, set home storage system, movable furniture products and life, art appliances

supplies, interior design services in one, is committed to providing all customers with a stop

Furniture service solutions. MILOM casa new definition of modern minimalist empty

Furniture, with self-research and world-famous double-line composition, the introduction of high-end uniform.

services, space customization, individual product personalized standard customization, and integration into the new modern

Classic design elements and design style, the perfect integration of design and business.

 

In 2021, we have defined a new inspiration theme, "Explorers", aiming at the future.

image, self-life, unrestricted state for element deconstruction, extraction of its independent,

Adventure and other logo features, research and development series of new products, but also to the market to pass us.

For the future development of the home industry to adhere to the fearless spirit of exploration. Full of challenges

On the road of enterprise development, we have made great efforts in product design, from the first point of view

Feel the appearance of modeling, tactile experience of materials, to the details of the internal structure of the hardware

Parts, all devoted to the team, presenting a high quality futuristic minimalist home style.

 

In addition, we have opened up all online and offline channels to empower product promotion,

Enhance brand influence while forming alliances with like-minded partners,

Active in the market with a new era of business logic thinking,

Expect to become an iconic brand in the home field.

 

 

 

 

 

 

② China Home Expo (Shanghai) Editor:

In your opinion, what is the development trend of the household industry? What are the pain points and opportunities?

 

 

 

MILOM HOUSE:Last year's outbreak was far-reaching for industries,

Reduced consumer enthusiasm in markets including the home industry, 2021 outbreak release

slow, gradual economic recovery, in the post-epidemic era of tests and opportunities,

We believe that the development trend of the home industry should be sustainable and follow.

High standards of self-demand, and adhere to innovative design, to create high quality products

Quality products, will not be easily eliminated, derailed the trend of the times.

 

At the moment, plagiarism, high production costs, including brand and production.

The long process of product acceptance by customer trust is the development pain point, home.

The competition in the industry is becoming more and more fierce, how to gain a foothold in the white-hot market environment?

While the market is testing, it also gives opportunities. At present, the market is very concerned about the original creation.

The protection of intellectual property rights of products is becoming more and more important, and the certification of design patents is greatly improved.

On the original design enterprises to give a strong confidence, design-oriented, will be the enterprise

The concept of characteristic culture and high quality Seiko manufacturing are integrated into the product, and then through

Products deliver brand confidence, gain recognition from consumer groups, and become chased by the market.

A strong brand.

 

 

 

 

 

 

③ China Home Expo (Shanghai) editor:

What are the characteristics of your new products during this exhibition?

 

 

MILOM casa:MILOM casa original design products emphasize minimalist style,

High standard refined process kernel, in appearance to return to the true presentation.

During this exhibition, we have brought three major series of leading products:

POLESTAR Polar Star Series, FREEBODY Free Series,

CO-FUSION fusion series, with "explorer" as the annual theme inspiration,

Break down three different personalities and product characteristics.

 

 

 

POLESTAR Polar Star Series

Rational, future, cold, neat

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POLESTAR the polar star series as an interpretation of "exploring beyond the present,

Maintaining the spiritual core of the theme of exploration, how to calmly deal with the contend of the ordinary,

Break through the appearance of the product, with a more future-oriented performance, for the overall composition of the extreme non-.

Symmetry and metal texture to explore a new perspective. Polar star series, with four-pointed polar stars

Modeling for inspiration, dismantling star-shaped edges and corners of the infinite restructuring, embedded hardware invisible trace;

The product is unified with a 1cm high metal base to protrude the product details and texture to avoid

The main body of the furniture is in direct contact with the ground, continuing the mission of furniture protection and expanding the height

The design makes the outline of each product feel neat and light. POLESTAR base

In the vague definition of spatial cognition, the random combination of products to achieve home integration.

Space, in the material with a strong sense of contrast, the use of metal texture

The tripod is matched with soft and textured leather and fabric for modern minimalism.

Future home new exploration.

 

 

 

 

 

 

 

 

FREEBODY free series

Random, soft, stretch, wrap

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The FREEBODY "freedom" series, which revolves around the focus on somatosensory sensuality, is developed through the expansion of hair.

The superposition of foam and coating feeling, after injecting down and foaming pressing in the natural state,

With light and fluffy characteristics, as embedded in a soft and comfortable, is the most

Close to the proximity of elastic demand. Shape on the outline of the perfect full arc

Form, visually absorbing bright saturated colors, FREEBODY, indulgent casual,

Being born for oneself is a furniture use experience that can be freely controlled, and it is also a life style.

The ideal presentation.

 

 

 

 

 

 

 

CO-FUSION Fusion Series

Stability, commonality, toughness

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CO-FUSION "fusion" series, by the careful logical structure and can withstand the push

The rational line shaping of the knock is the product of a global consideration of the product line as a

The patch itself, the product empowers the communion of the home space. Series modeling used

The combination of curves and straight lines is designed to form a sense of visual tension, which is rigorous and unique.

The details of the process, the value of the material desire to increase the value of the sense of standing, the space uses contrast color to build.

With a richer, in the dreary play an indispensable spirit of jumping off, CO-F series and

Each series of flexible combination, all-purpose adaptation of different space needs, the overall space structure.

The resulting presentation extends to more possibilities.

 

 

 

 

 

 

④ China Home Expo (Shanghai) Editor:

Please briefly comment on the China Family Fair (Shanghai).

 

 

 

MILOM casa: China Family Fair (Shanghai) Covers All-Theme Products for Large Households

Industry chain, covering a large number of household categories, bringing together top household brand enterprises at home and abroad,

It is a high-profile event in the home industry, and it is also a gathering of elite peers and all over the world.

A business platform for business opportunities. The forefront of industry development trends and trends

The trend is gushing at the China Family Expo (Shanghai). Every exhibition is attended by all the participants.

Exhibitors and visitors bring new experiences and inspiration, especially the big players.

Design forum, listen to industry experience, feel the new power of design, communicate with peers

Interact and benefit a lot.

 

 

 

 

△ Site of the 46th China Family Expo (Shanghai) in 2020

 

 

 

△ Site of the 46th China Family Expo (Shanghai) in 2020

 

 

 

3-6 September 2021

Welcome to China Home Expo (Shanghai) Design Hall 4.1B21 booth,

Experience the future minimalist lifestyle of MILOM casa.