On March 19, the "2021 World Sleep Day Global Theme Release and the Launch of Strategic Cooperation between Mousse and the World Sleep Association" was successfully held in the form of multi-venue global simultaneous live broadcast. With the theme of "Regular Sleep, healthy Future (Regular Sleep, Healthy Future)", this World Sleep Day is jointly announced by Allan Obryan, Executive Director of Strategic Planning of the World Sleep Association, and Yao Jiqing, President of Mousse Group. It aims to advocate people to pay attention to and attach importance to healthy sleep, follow natural laws and biological rhythms, and improve sleep quality and health level. At the meeting, mousse bedding and the World Sleep Association formally reached a strategic partnership. In the future, they will cooperate in academic research projects to test and study the use of technologies such as intelligent sleep systems and human intelligence to promote healthy sleep for all mankind. In the post-epidemic era, sleep problems are of concern to the world. According to DelRosso Lourdes, co-chair of the World Sleep Association, the 2020 outbreak of the global neo-crown epidemic is a health wake-up call for all of humanity and a renewed awareness of the importance of sleep. She emphasized that existing research shows that sleep is an essential part of immune system regulation. It not only strengthens the body's immune system, but also improves the body's response to vaccines. This shows that sleep is the first line of defense against disease. Yao Jiqing, president of mousse, also said, "in the absence of any specific medicine, people need to realize that sleep is an important way to improve immunity, and sleep is closely related to immunity." In addition, Yao Jiqing also put forward his success formula of "IQ + EQ + sleep quotient = perfect life". "If you want to achieve great success in modern society, you can't do without sleep quotient. Only when you sleep well can you have higher decision-making power and work efficiency." According to the World Health Organization statistics: 27% of the world's people have sleep problems, sleep problems have become a world problem. "Chinese people's sleep problems should not be underestimated," Yao Jiqing said. For many years, Mousse has joined hands with the China Sleep Research Association to release sleep white papers for different circles every year, using professional data to reflect the most real sleep conditions of Chinese people, and propose targeted sleep solutions for more people, which will improve the sleep awareness of the public. To a positive effect. On March 18 this year, the "2021 White Paper on Exercise and Sleep" jointly released by Mu Si, China Sleep Research Association and keep quickly became a hot microblog search.# More than 0.3 billion people in China have sleep disorders# while the proportion of insomnia among sports people is only 10%. So far, this survey result has attracted 0.73 billion people's attention and 62000 people's discussion. The World Sleep Association has added a new strategic partner, with more results on sleep days. With a history of 21 years, World Sleep Day has become a global activity to improve the public's awareness of sleep health, which has aroused wide resonance in different cultures around the world. The 2016 World Sleep Association was jointly established by the World Sleep Federation (WSF) and the World Association for Sleep Medicine (WASM) to achieve the mission of "promoting global sleep health" and further promote the global process of the festival. The president of the Lourdes DelRoss said at the meeting that the World Sleep Association will further promote and encourage progress in sleep research, education and patient care around the world, so as to better fulfill the association's mission. As a global sleep resource integrator and a partner of World Sleep Day, Mousse Group has provided strong support for World Sleep Day, professionally committed to human health sleep research, and improved people's sleep quality. This is an important basis for the two parties to reach a consensus. At the meeting, Yao Jiqing, president of Mousse Group, explained the theme of World Sleep Day 2021: "Sleep is the first line of defense against diseases, sleep is immunity, and the first step in a healthy future is to sleep regularly." He believes that sleep quality is inseparable from the development of regular work and rest, as well as a good sleep environment, such as good ventilation, maintaining comfortable indoor temperature and humidity, and creating a dark sleep environment. "It's important to have a comfortable mattress that fits you." Yao Jiqing said. It is reported that in the future, Mousse and the World Sleep Association will carry out academic cooperation on how regular sleep affects the human immune system and its overall health, the impact of regular and high-quality sleep on people's physical and mental health, and intelligent sleep system technology. As the relationship progresses, the two sides will invite more sleep experts to jointly study how to improve people's sleep quality through artificial intelligence technology. In this regard, Yao Jiqing said that since its establishment, Mousse Group has been taking "making people sleep better" as its mission and persistently spreading healthy sleep culture around the world. Mousse conducts an annual global sleep culture tour every year to experience the world's sleep culture and bring the concept of healthy sleep to the world. Becoming a strategic partner of the World Sleep Association means that Mousse will take on greater responsibility. At the same time, President Yao Jiqing also introduced the development of Mousse Group in recent years. He said that as an integrator of global healthy sleep resources, Mousse has been actively participating in international cutting-edge sleep research, applying cutting-edge research on ergonomics to product design, and exploring new materials that can better improve sleep and adapt to ergonomics. Mousse is also committed to the development of a new generation of digital intelligent health sleep system, to create a smart bedroom, has been the use of artificial intelligence cutting-edge technology, developed T10 intelligent sleep system. At present, Mousse's global stores have spread in more than 20 countries and regions around the world, and a brand matrix covering the entire life cycle has been built. Full research and research will be conducted in each country and region, through private customized healthy sleep systems and digital Sleep solutions solve the sleep problems of different groups of people. Exercise + Sleep: A Simple Formula for Healthy Living During the discussion at the meeting, Yao Jiqing pointed out that adequate sleep, moderate exercise, reasonable diet and balanced mentality are recognized as the four cornerstones of health. Sleep and exercise complement each other and are central to maintaining a healthy relationship. The "2021 Exercise and Sleep White Paper" shows that the average daily sleep time of sports people is 8.1 hours. People who exercise regularly have the best sleep quality, and the proportion of insomnia is only 10%. This view was supported by Charles Morin, a professor of psychology who participated in this meeting. He said that if the time and intensity of exercise before going to bed are relatively fixed every day, it will more effectively increase the time of deep sleep and improve the quality of sleep, especially in The effect is particularly obvious in the middle-aged and elderly population. The "White Paper" also pointed out that 56% of people who go to bed after 12 pm choose to use electronic products. In this regard, Charles Morin stressed that people who do proper exercise before going to bed get better sleep than those who face mobile phones or computer screens. "Have a good sleep, energetic, in order to put in a new struggle, and appropriate exercise can also promote the improvement of sleep quality. "Yao Jiqing recommends exercising for 20-30 minutes at a convenient time every day, which will effectively improve physical health and sleep quality. The World Sleep Association also puts forward recommendations for good sleep based on existing scientific research: maintain a fixed work and rest habits and wake-up time; avoid caffeine before going to bed; avoid alcohol; exercise daily; adequate sunlight is also important. Turn down the lights and avoid using electronic products at night. Since exercise and sleep interact with each other, for professional athletes, adequate sleep is the key to improving physical fitness and exercise efficiency. Romy Hoque, an associate professor of neurology at Atlanta University, said at the meeting that there is a need to raise public awareness of the importance of sleep for athletes. Sleep is the cornerstone of the human body's self-repair. When sleep is not in the best state, such as being woken up by an alarm clock for a long time, the performance of athletes will decline. To have the best performance, athletes must have a healthy state, self-repair and toughness, and toughness refers to the ability to withstand the athlete's high-intensity and high-pressure training, which can be improved by high-quality sleep. In recent years, mousse in the field of sports and sleep deep plowing also confirmed this point. As the official sponsor of the Chinese women's volleyball team, the in-depth partner of the 2019 FIBA Basketball World Cup, and the global partner of the Australian Open, Mousse found that "exercise" and "sleep" are two sides that empower the body and complement each other. What competitive sports brings is not only exciting moments, the beauty of speed and power, the development and breakthrough of limits, but also a healthy, positive and energetic physical state. All these not only need efficient and sufficient sleep to recuperate, but also coincide with the brand concept of "sleep better tonight" advocated by mousse. "Regular sleep, healthy future" is the current theme, but also need sustained efforts. The strategic partnership with the World Sleep Association means that Mousse is becoming more active on the world stage, and it is also an important step for China's home furnishing industry to enter the world. Yao Jiqing said that in 2021, mousse and the World Sleep Association will collide with more sparks that are conducive to promoting global healthy sleep. As long as everyone can sleep well, they can live healthy and the world will become better! At the end of the meeting, President Lourdes once again called on everyone to cherish regular sleep. She said that the World Sleep Association will join hands with Mousse to integrate more world sleep resources and excellent sleep experts, and join other excellent sleep brands to create a win-win symbiotic sleep health ecology for the world.

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Mousse released 2021 sleep white paper: exercise and sleep is the best CP

We all know that about 1/3 of a person's life is spent in sleep, but do we really understand the ordinary thing of sleep? On March 18, on the eve of this year's World Sleep Day, the China Sleep Research Association, Mousse Bedding and keep jointly released the White Paper on 2021 Exercise and Sleep, which investigates the sleep status of sports people, deeply explores the relationship between exercise and sleep, and at the same time answers the questions of how to rely on exercise to improve sleep and how to use sleep to enhance the effect of exercise, better help China to comprehensively promote the construction of "healthy China" during the 14th Five-Year Plan period. Sports crowd sleep quality is high Who are the people who love sports? After analyzing the data of more than 10,000 samples, the white paper found that the sports population in China today is mainly urban people aged 18 to 35, with high income, high education and other characteristics, the vast majority of them at least weekly exercise, the most like flat support/push-ups/sit-ups. Interestingly, the purpose of these people who like sports is also very clear. 82% of them are to lose weight, 79% of them are to keep fit, 50% of them are to release pressure, and of course 27% of them hope to improve their sleep by exercise. I believe everyone has felt this way. When the amount of exercise during the day exceeds the standard, it is easy to fall asleep when you touch the bed at night. In fact, the relationship between exercise and sleep is like the wisdom of Tai Chi-the balance of day and night, and the balance of movement and stillness. The two interact and strengthen each other. Healthy sleep is the basis of sound exercise, and sound exercise can also Promote healthy sleep, both of which are the pursuit and practice of a healthy lifestyle. As the white paper shows, the sleep quality of sports people is ideal, with an average sleep duration of 8.1 hours a day. "Moderate exercise helps to improve sleep" is recognized by sports people, especially high-quality sleep people. Of course, choose the right movement frequency, duration and manner is also exquisite. What kind of exercise can make people get better sleep? After analyzing the data, the white paper found that people who insist on exercising for more than half an hour a day, especially those who get up early every day, choose swimming, basketball/volleyball/football, badminton/tennis/table tennis to mobilize their whole body muscles, and regularize their exercise, are more likely to get quality sleep. Even so, sleeping late is still the norm in modern society. According to the white paper, high-income groups sleep late in a higher proportion. Three types of professional groups, such as lawyers, senior managers and doctors, often sleep late because of overtime. They stay up the latest night and move the heaviest bricks. For them, the benefits of exercise are obvious, it can make people fall asleep faster and avoid the distress of insomnia. The data shows that the proportion of people who exercise frequently suffer from insomnia is only 10%, and a considerable number of people can fall asleep within 15 minutes, and the regular exercise population is 7 percentage points higher than the irregular exercise population. Sleep well, exercise, no worries How important is it to sleep well? People have been exploring the relationship between sleep and health. For sports people, sleep well and exercise without worry. The survey results of the white paper show that more than 80% of the sports population believe that sleep is important for sports, especially men, because sleep can bring these benefits to sports-promote the recovery of body function after sports, concentrate, make movements more agile to avoid injuries, help the body burn fat, promote muscle growth, etc. Lack of sleep will not only affect the enthusiasm for sports, but also make people tired after exercising for a while, it is also easy to cause poor state during exercise, easy to be injured, and the amount and intensity of training cannot reach the required standards. This has become one of the reasons for the cross-border movement of mousse. Especially for professional athletes, high-quality sleep can ensure the good state of athletes during training and directly affect their performance on the field. The National Physical Fitness Association's physical fitness survey of athletes shows that at least 10 hours of sleep per night can improve the physical fitness of basketball players and sprint faster, reduce the reaction time on the court by 9%, and improve the accuracy accordingly. In recent years, Mu Si has continued to explore "sports + sleep": in 2018, Mu Si sponsored the Australian Open; In 2019, Mu Si joined hands with the Men's Basketball World Cup. In the same year, he discussed the relationship between sports and sleep with basketball legend Kobe Bryant. In December 2019, Mu Si became the official sponsor of the Chinese women's volleyball team. It is also under the influence of "love beans" that more and more people who like sports hope to enhance the effect of exercise through sleep, especially those with high education, who have a clearer understanding of the relationship between sleep and exercise. From a professional point of view, doctors, teachers and other professionals want to improve the effect of exercise through sleep. In addition to the interaction between exercise and sleep, the two have the same goal in improving the human body's "immunity. A study by the University of Tubingen in Germany in March 2019 revealed that T cells in the human body are more active after complete sleep. These cells can identify and kill dangerous invading cells and help improve immunity; on the other hand, A study published in the journal Nature by Southwestern University in the United States proposed that exercise promotes the development of common lymphocyte progenitors, leading to the production of more lymphocytes, thereby improving immunity against bacterial infections. Especially in the "post-epidemic era", sleep and exercise are indispensable, and their importance to health is self-evident. Therefore, during the "14th Five-Year Plan" period, in order to comprehensively promote the construction of a "healthy China", exercise and sleep have a "new national standard"-that is to say, the state encourages citizens to exercise more than 3 times a week for more than 30 minutes each time. At the same time, recommendations are also made for sleep. Adults sleep 7-8 hours a day. Mousse has published white papers on sleep in different circles for many years. As early as 2014, mousse began to analyze the sleep problems of different groups of people through sleep white paper research, and put forward healthy sleep solutions for Chinese people. From 2014 to 2021, Mousse conducted in-depth research and analysis on different groups such as Chinese entrepreneurs, middle class, youth, teenagers, Internet users, sports people, etc., and found that although the sleep problems of different groups are different, it is more and more difficult to "sleep well" under the catalysis of the era of Internet fragmentation. According to the survey of previous sleep white papers, 73% of Chinese entrepreneurs have suffered from insomnia, most of the middle class groups are in a state of unhealthy sleep, and 90% of young people are hard to leave with electronic products before going to bed. They are all around the proposition of "what kind of people can't sleep well", but for the first time this year, the 2021 sleep white paper tells people: what kind of people can sleep well? It also provides an effective solution for people who are facing sleep problems at the moment-exercise and sleep better! If the white paper discloses the sleep of all living beings, then mousse has done much more than discover "problems". According to the white paper, 60% of sports enthusiasts are willing to pay for improving their sleep environment, such as changing mattresses and customizing sleep programs, and they are willing to spend thousands of dollars. Feeling people's needs and pain points, as a bedding brand focusing on human healthy sleep, Mousse has developed a sports mattress for sports people this year, which is also their cooperation with Chinese tennis player Zhang Shuai. Mu Si research found that after exercise, people's bodies will continue to release heat and muscle lactic acid secretion will increase. According to these two characteristics, this mattress skin-friendly and cool fabric will quickly take away the heat on the skin surface to ensure the body temperature is constant when falling asleep. The gel memory cotton built into the mattress can remember the body curve, effectively support the body and relieve muscle soreness. For a long time, mousse has been taking "making people sleep better" as its mission, paying attention to people in different circles, striving to provide different social groups with the sleep concept they can reach, and providing consumers with the lifestyle related to healthy sleep. This year, Mu Si went deep into the subdivision of sports people and saw the big thing from the small. As Yao Jiqing, President of Mu Si, said: "We hope to protect the immunity of the whole people with good sleep and regular exercise, so that people can have a deeper understanding of sleep and exercise. While creating incremental marketing value for the brand, we also develop a new standard for exercise and sleep for healthy life." According to experts in the field of sleep: "The Chinese theme of this year's Sleep Day is' Good Immunity, Derived from Quality Sleep', and the theme of World Sleep Day is' regular sleep,better future '. This means that regular exercise and regular sleep are not only good for improving people's immunity in the 'post-epidemic era', but also point the way for people to move towards a better life, as evidenced by this year's White Paper on Exercise and Sleep." The groundbreaking six theories of sleep, the 12-year global journey to sleep culture, the "Mousse Night" entertainment marketing IP, the annual white paper on sleep, and different forms of cross-border exploration ...... Industry insiders believe that Mousse is putting the identity of "preacher" of sleep culture into practice to the end.

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