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CIFF Shanghai Hongqiao | Brand Family Years: MILOM casa, Carving Minimalist into the Soul
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2021-07-01
- Views:0
(Summary description)September 3-6, 2021, the China National Expo (Shanghai) will be
Shanghai Hongqiao National Convention and Exhibition Center will be held at that time,
MILOM casa will be exhibited at booth 4.1B21 in the design hall.
CIFF Shanghai Hongqiao | Brand Family Years: MILOM casa, Carving Minimalist into the Soul
(Summary description)September 3-6, 2021, the China National Expo (Shanghai) will be
Shanghai Hongqiao National Convention and Exhibition Center will be held at that time,
MILOM casa will be exhibited at booth 4.1B21 in the design hall.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2021-07-01
- Views:0
September 3-6, 2021, the China National Expo (Shanghai) will be held
Shanghai Hongqiao National Convention and Exhibition Center will be held at that time,
MILOM casa will be unveiled at booth 4.1B21 of the design hall.
The lives of contemporary people are often overcrowded, and their private time is filled with endless work
Occupied, private space is accumulated by fragmented information flow. This is an urgent need to reduce
In the age of law, MILOM casa believes in this. Established since 2015
Since then, MILOM casa has been committed to providing the public with the latest trendy integrated furniture
Accessories, interior design and modern art lifestyle.
Minimalism is the first essence of engraving the MILOM casa gene. MILOM casa
Extract modern minimalism, take fashion trends as style elements, and use innovative designs and styles
Multiply the material, make the product full of life and distinctive personality and characteristics, becoming each
The unique labels and stories of the series. MILOM casa has always been committed to building the future
Minimalist, functional and artistic home style, combined with self and directness
And the simple aesthetic concept, a new definition of modern minimalist space, leading the new trend of minimalism.
MILOM casa believes that starting from "people", focusing on the present and exploring the future,
It is bound to be able to find a future lifestyle that truly suits consumers for consumers.
MilOM casa has unique insights on the development and prospects of itself and the industry.
①Editor of China National Expo (Shanghai):
What will happen to the brand in 2021, please describe the plan and outlook of the brand in 2021.
MILOM casa:MILOM casa is the first whole-house system furniture in China
Brand, integrating home storage system, movable furniture products and living and art appliances
Combined with supplies and interior design services, we are committed to providing one stop for all customers
-style furniture service solutions. MILOM casa newly defines modern minimalist space
Interior furniture, with self-developed and world-famous dual-line composition, launches high-end customized clothing
Service, space customization, individual product standard customization, and integration of new modern classics
Classic design elements and design styles perfectly integrate design and commerce.
In 2021, we defined a new inspirational theme “Explorer”, aiming at the future.
The image, self-life, and unrestricted state deconstruct the elements, extract their independence,
Adventure and other logo features, research and development series of new products, and at the same time convey us to the market
The fearless spirit of persisting in exploring the future development of the home furnishing industry. Full of challenges
On the road of corporate development, we put a lot of effort into product design, from the first view
Material materials for the aesthetic appearance and tactile experience, to the details of the internal hardware
Parts are dedicated to the team's efforts, presenting high-quality futuristic minimalist home style.
Moreover, we have fully opened up online and offline channels to empower product promotion.
Strengthen brand influence, and form alliances with like-minded partners at the same time,
Be active in the market with the new era of business logic thinking,
Expect to become an iconic brand in the home furnishing field.
②China National Expo (Shanghai) Editor:
In your opinion, what is the development trend of the home furnishing industry? What are the pain points and opportunities?
MILOM casa: Last year’s epidemic had a profound impact on various industries.
The enthusiasm for consumption in markets including the home furnishing industry has been reduced, and the epidemic will be released in 2021
Slow down, the economy is gradually recovering, in the post-epidemic era where trials and opportunities coexist,
We believe that the development trend of the home furnishing industry should be sustainable and follow
High standards and self-requirements, and insist on innovative design to create high-quality and high-quality products
Quality products will not be easily eliminated and derail the trend of the times.
At present, it is plagiarized and counterfeited, the production cost is high, including the brand and production
The long process of products being trusted and accepted by customers is the pain point of development, home furnishing
The competition in the industry is becoming more and more fierce. How to gain a foothold in the fierce market environment?
While the market is testing, it also gives opportunities. At present, the market is facing the original creation
More and more attention is paid to the protection of product intellectual property rights, and the certification of design patents is extremely important.
The above gives the original design enterprise a strong confidence, taking design as the guidance, and transforming the enterprise
The unique cultural concept and high-quality precision manufacturing are integrated into the product, and then passed
Products convey brand confidence, gain recognition from consumer groups, and become chased by the market
A strong brand.
③Editor of China National Expo (Shanghai):
During this exhibition, what are the characteristics of your new products?
MILOM casa: The original design products of MILOM casa emphasize the minimalist style,
The core of high-standard refined craftsmanship is transformed into a true appearance in appearance.
During this exhibition, we mainly brought three major series of leading products:
POLESTAR series, FREEBODY series,
CO-FUSION fusion series, with “Explorer” as the annual theme inspiration,
Decompose three different personalities and product characteristics.
POLESTAR series
Rationality, future, coolness, neatness
——
The POLESTAR series is an interpretation of "exploring beyond the present",
Maintain the core of the theme's exploration spirit, how to calmly deal with the counterbalance of normalization,
Break through the appearance of the product, with a more futuristic performance, which is an extremely non-integral composition
Symmetry and metal texture explore a new perspective. Polar star series, with four-pointed polar star
The shape is inspired, the star-shaped edges and corners are disassembled infinitely, and the embedded hardware is invisible;
The product uses a 1cm high metal base to highlight the details and texture of the product, avoiding
The main body of the furniture is in direct contact with the ground, continuing the furniture protection mission and expanding the ceiling
The design makes the outline of each product a neat and light feeling. POLESTAR base
Because of the fuzzy definition of space cognition, the random combination of products realizes home inclusiveness
Space, presents a strong sense of contrast in the collocation of materials, mostly using metal texture
The tripod, combined with soft and textured leather and fabric, is modern and minimalist.
New exploration of future home furnishings.
FREEBODY free series
Easy, soft, stretch, and cover
——
The FREEBODY“freedom” series, which revolves around focusing on somatosensory, is developed through expansion
The superposition of foam and covering feeling, after injecting down in natural state and foaming and pressing,
It has the characteristics of light weight and fluffy, as if embedded in a group of soft and comfortable, it is the most
Something close to elastic demand. The shape outlines a perfect and full arc
Form, visually absorb bright saturated colors, FREEBODY, indulge casualness,
Born for oneself is a furniture experience that can be controlled freely, and it is also a lifestyle
The ideal presentation.
CO-FUSION Fusion Series
Stable, common, tough
——
CO-FUSION“fusion” series, from a rigorous logical structure and can withstand push
The rational line shaping of knocking is the product of overall consideration of the product line, as
The supplement itself, the product empowers the inclusiveness of the home space. Used in series modeling
The design of the combination of curve and straight line creates a sense of visual tension, which is unique and rigorous.
The details of the craftsmanship, the sense of value added by the material desires, the space is made of contrasting colors
With more abundant, indispensable escape spirit in dullness, CO-F series and
Various series can be flexibly combined to adapt to different space requirements, and the overall space structure
The presentation of Cheng extends more possibilities.
④Editor of China National Expo (Shanghai):
Please briefly describe your evaluation of the China National Expo (Shanghai).
MILOM casa: China National Expo (Shanghai) covers all themes of large home furnishings
The industry chain covers a wide range of home furnishing categories, gathering top home furnishing brand companies at home and abroad,
It is a high-profile event in the home furnishing industry, and it is also a gathering of elites and colleagues.
A business platform for business cooperation opportunities. The most cutting-edge industry development trends and trends
The trend is spurting in the China National Expo (Shanghai), and every exhibition is given to all participants
Exhibitors and visitors bring novel experiences and inspirations, especially those with big celebrities
Design forum, listen to industry experience, feel the new power of design, and communicate with peers
Interact and benefit a lot.
△The 46th China National Expo (Shanghai) in 2020
△The 46th China National Expo (Shanghai) in 2020
September 3-6, 2021
Welcome to the China National Expo (Shanghai) Design Hall 4.1B21 booth,
Experience the future minimalist lifestyle of MILOM casa.
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